What's the point of having a blog like this off of your main website domain? Is there any marketing benefit?
Yep, there sure is. For starters, free blog sites like this one often rank very well. In fact, after just one post this blog hit the first page of Google for one of my target keyword phrases. In addition, you can place links on these blog sites that point to your main site and give them a boost for SEO purposes.
But let's revisit the first point: hitting the first page of Google. When this blog hit page 1 my main site was in a double listing at position 2 and 3. As a result I had 3 of the ten spots on page 1. I've had up to SIX of the first ten spots on Google for keywords I've been going after.
Would that kind of exposure help your business? If so, you should be able to track me down through one or more of the links on this page.
Monday, April 12, 2010
Monday, January 18, 2010
Kelowna Internet Marketing Intro
Here at Kelowna Internet Marketing we have a very focused strategy:
"Our strategy is to use simple but effective websites as a springboard to local market dominance."
There are three parts to our strategy:
1. WebCentric Marketing
This means you make your website the focal point of all your marketing activies. Instead of putting up a site as a side strategy, you build a site to which you point all your possible clients, through all your other marketing acivities.
The most effective small business marketing is based on simple, clear, functional websites that use many methods to bring people to that site. Even if you have a retail location, it is important to utilize this strategy of lead generation.
2. Websites That Really Sell
This means your website gets people to take action- a phone call, email, or visit to your physical location that is in keeping with your marketing plan. Ideally, on your website you offer them a valuable (to them) piece of information for which they gladly offer up their email address. You may want them to watch a brief video, listen to an audio or read a certain page.
No matter what action you want your website visitor to take, it should be very obvious to them that you are able to deliver what they are lookign for and can be trusted to do so with integrity.
3. Quality Traffic
"Traffic" is people coming to your site. Quality traffic is the right people coming to your site. We use dozens of methods to get people to our websites and those of our clients. We'd look forward to using these same cutting edge techniques to get quality traffic to your website.
Visit Kelowna Internet Marketing for more info on how to effectively market your small business in your local market- whether in Kelowna, BC or anywhere else.
"Our strategy is to use simple but effective websites as a springboard to local market dominance."
There are three parts to our strategy:
1. WebCentric Marketing
This means you make your website the focal point of all your marketing activies. Instead of putting up a site as a side strategy, you build a site to which you point all your possible clients, through all your other marketing acivities.
The most effective small business marketing is based on simple, clear, functional websites that use many methods to bring people to that site. Even if you have a retail location, it is important to utilize this strategy of lead generation.
2. Websites That Really Sell
This means your website gets people to take action- a phone call, email, or visit to your physical location that is in keeping with your marketing plan. Ideally, on your website you offer them a valuable (to them) piece of information for which they gladly offer up their email address. You may want them to watch a brief video, listen to an audio or read a certain page.
No matter what action you want your website visitor to take, it should be very obvious to them that you are able to deliver what they are lookign for and can be trusted to do so with integrity.
3. Quality Traffic
"Traffic" is people coming to your site. Quality traffic is the right people coming to your site. We use dozens of methods to get people to our websites and those of our clients. We'd look forward to using these same cutting edge techniques to get quality traffic to your website.
Visit Kelowna Internet Marketing for more info on how to effectively market your small business in your local market- whether in Kelowna, BC or anywhere else.
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